Sökning: "Volvo Brand"

Visar resultat 1 - 5 av 90 uppsatser innehållade orden Volvo Brand.

  1. 1. How to improve customer satisfaction with customer surveys and lean for retail

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nahia Bilbao Gato; [2023-07-18]
    Nyckelord :lean for retail; customer satisfaction;

    Sammanfattning : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. LÄS MER

  3. 2. Emotionell marknadsföring inom reklamfilmer : En kvalitativ studie av Volvo Cars och Kia

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Adam Almqvist; Daniel Michel; [2023]
    Nyckelord :Emotionell marknadsföring; brand identity; brand image; konsumentbeteende;

    Sammanfattning : På senare tid har det skett en förändring i hur marknadsförare använder känslor i reklamfilmer för att skapa band mellan konsumenter och företag, det som kallas för emotionell marknadsföring. Den här studien ämnar att undersöka hur emotionell marknadsföring har använts av två ledande elbilstillverkare i Sverige, Volvo och Kia, i företagens tv-reklam. LÄS MER

  4. 3. Closing the GAPS

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tessa Rauthe; Victoria Friman; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. LÄS MER

  5. 4. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Nyckelord :Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Sammanfattning : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. LÄS MER

  7. 5. A Storytelling and Brand Identity Connection

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; [2022]
    Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER