Sökning: "Vu Phan"

Hittade 1 uppsats innehållade orden Vu Phan.

  1. 1. E-Customer values in Vietnamese apparel industry : A study from customers' perception

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Long Vu; Nga Phan; Ha Truong; [2011]
    Nyckelord :Customer value; value-adding factors; e-commerce; apparel industry; Vietnamese market; customers perception;

    Sammanfattning : Key words:         Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception.  Background:      Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. LÄS MER