Sökning: "Vu Phan"
Hittade 1 uppsats innehållade orden Vu Phan.
1. E-Customer values in Vietnamese apparel industry : A study from customers' perception
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : Key words: Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception. Background: Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. LÄS MER
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