Sökning: "Vuthi Tansomsakul"

Hittade 1 uppsats innehållade orden Vuthi Tansomsakul.

  1. 1. The Perception of Thai Consumer toward Loose Candy (Lösgodis) : The Study of Product Selection for Thai Market

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Nutnaree Chaisirivichien; Vuthi Tansomsakul; [2011]
    Nyckelord :consumer preception; consumer preference; confectionary; Thai consumer;

    Sammanfattning : Problem:What are Thai consumers’ perceptions toward sugar confectionery products, which are sold as loose candy (lösgodis) in Sweden?Purpose:The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group.Method:Method included a collection of information concerning theories. LÄS MER