Sökning: "WOM Intention"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden WOM Intention.

  1. 1. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Lizette Hughes; Persson Maria; [2023]
    Nyckelord :Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

    Sammanfattning : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. LÄS MER

  3. 2. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rasmus Nilsson; Rawan Abdulraham; [2022]
    Nyckelord :Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Sammanfattning : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. LÄS MER

  4. 3. Influencer endorsement via Youtube: Vilka faktorer påverkar konsumenters vilja att köpa skönhetsprodukter? : En kvantitativ replikationsstudie på den svenska marknaden.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Walaa Alhoumsi; Nadine Gamil; [2022]
    Nyckelord :Influencer; influencer endorsement; social sedia; purchase intention; e-WOM; perceived quality; impact; beauty products; youtube; beauty influencer.; Influencer; influencer endorsement; sociala medier; köpintention; e-WOM; upplevd kvalitet; påverkan; skönhetsprodukter; youtube; skönhetsinfluencer;

    Sammanfattning : Syftet med denna studie är att undersöka inflytandet av influencers på sociala medier (SMI), elektronisk word-of-mouth (e-WOM) och upplevd kvalitet på svenska konsumenters köpintention vid skönhetsprodukter som rekommenderas av skönhetsinfluencers på Youtube. Det för att bidra till kunskap som företag kan utgå ifrån när de skapar sina marknadsföringsstrategier. LÄS MER

  5. 4. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Johan Eriksson; Axel Rudling; [2022]
    Nyckelord :Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

    Sammanfattning : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. LÄS MER

  7. 5. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER