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  1. 1. THE FEASIBILITY STUDY OF A WTA TOURNAMENT IN GÖTEBORG A STAKEHOLDER APPROACH TO THE ESTABLISHMENT OF EVENTS

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Doug Washburn; Vickie Gunnarsson; [2005]
    Nyckelord :Feasibility Studies; Event Stakeholder Approach; WTA Tour; Event Impact Studies; Identifying Sponsors;

    Sammanfattning : Events constitute one of the most exciting and fastest growing forms of leisure, business, and tourism related phenomena. The tourist organization Göteborg & Co is continuously looking for new exciting events that would attract tourists, enhance quality of life for its residents and stimulate business opportunities. LÄS MER