Sökning: "Web-Based E-Commerce Assimilation"

Hittade 1 uppsats innehållade orden Web-Based E-Commerce Assimilation.

  1. 1. Managing Organizational Factors in Technology Assimilation for Web-based Business to Business E-Commerce

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :ERIK ELANDER AMAN; ALEXANDER NAWRAS SUDDEK; [2018]
    Nyckelord :B2B; Web-Based E-Commerce Assimilation; Organizational Change; Technology Assimilation; E-business; Change Management.; B2B; Webbaserad E-handel; Implementation; Teknisk Assimilation; Organisatorisk Förändring; Förändringsledning; Digitala Affärer.;

    Sammanfattning : Introduction: The use of Web-based Business-to-Business E-commerce is increasing, however many companies who previously adopted e-commerce technology have failed to utilize it. Meanwhile, research has mostly focused on quantitative research regarding factors affecting the adoption of e-commerce, leaving a research gap regarding the routinization of the technology. LÄS MER