Sökning: "Wechat marketing"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Wechat marketing.

  1. 1. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Nyckelord :Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Sammanfattning : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. LÄS MER

  3. 2. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Nyckelord :Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Sammanfattning : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. LÄS MER

  4. 3. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Nyckelord :Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Sammanfattning : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. LÄS MER

  5. 4. Shopping on social media: : A qualitative study to explore Chinese consumers’ purchasing experience on WeChat

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lingtao Gu; Feiyan Mu; [2018]
    Nyckelord :Word of mouth; E-service quality; Social media; WeChat; Qualitative study; China;

    Sammanfattning : WeChat is a widely used multi-functional social media platform in China. The increasing number of WeChat users provides new possibilities and challenges for company marketing strategy. We draw literature from word-of-mouth (WOM) and e-service quality (e-SQ). LÄS MER

  7. 5. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Yunlong Sun; [2018]
    Nyckelord :employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Sammanfattning : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. LÄS MER