Sökning: "Weibo."

Visar resultat 1 - 5 av 44 uppsatser innehållade ordet Weibo..

  1. 1. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Mattias Odell; [2022]
    Nyckelord :Standardization; localization; China; international marketing; price brackets; expensive; cheap;

    Sammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER

  3. 2. The Everyday Practices of Resistance in Chinese Social Media: The Uses of Memes for Civic Engagement

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :ZHUOXIU XING; [2022]
    Nyckelord :social media; digital media; memes; everyday forms of resistance; Chinese civic engagement; collective identity;

    Sammanfattning : This thesis aims to understand the everyday use of digital media by Chinese ordinary citizens as new forms of civic engagement under strict online censorship and CCP’s authoritarian control. With the announcement of the Third-child Policy as the analytical background, I adopted a qualitative research method and conducted digitally mediated ethnography on Sina Weibo users. LÄS MER

  4. 3. Under the shade of rumour refutation : a critical analysis of #PoliceRefuteRumour campaign on Chinese social media

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Mingyi Fang; [2021]
    Nyckelord :Civic Culture; Antagonism and Hegemony; Myth; Rumour; Rumour refutation; Social Sciences;

    Sammanfattning : Rumour refutation is a series of campaigns that the Chinese authorities invest in combating 'the overflow' of network rumours, especially since 2017. These campaigns reflect the Chinese's knowledge of rumour as false and harmful. LÄS MER

  5. 4. REAPPEARANCE OF GENDER DISPUTES IN THE ARTIFICIAL INTELLIGENCE CONSUMPTION SCENARIO

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Yizhu Wang; [2021]
    Nyckelord :Social Sciences;

    Sammanfattning : This thesis used the qualitative textual analysis research method to study the blog content and comments of the DiDi Hitch algorithm controversial published by China News on Weibo. The purpose was to explore netizens’ views on gender bias and conflict in artificial intelligence consumption scenarios, as well as the drawbacks of DiDi Travel when adapting to artificial intelligence algorithms. LÄS MER

  7. 5. “Hunnao” : a glimpse into Chinese patriarchy

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Zekai Lu; [2021]
    Nyckelord : hunnao 婚闹 ; patriarchy; women s rights; CHINANEWS.COM 中国 新闻网 ; Weibo; China; Social Sciences;

    Sammanfattning : "Hunnao"(婚闹) emerged in China during the pre-Qin period (221 B.C.) and has evolved ever since as a distinctive Chinese wedding tradition. It is a form of wedding entertainment retained by Chinese folk since ancient times. LÄS MER