Sökning: "Weihan Lu"

Hittade 1 uppsats innehållade orden Weihan Lu.

  1. 1. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Weihan Lu; Yunyun Xu; [2014]
    Nyckelord :;

    Sammanfattning : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. LÄS MER