Sökning: "Weijun Yin"

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  1. 1. Consumers’ purchasing behavior – the impact of product innovation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Xin Guo; Weijun Yin; [2014]
    Nyckelord :Consumers’ purchasing behavior; product innovation; intention to purchase; F B industry; fresh fruit juice; Business and Economics;

    Sammanfattning : Research Purpose: The main objective of this study is to investigate the way in which consumers’ attitude toward attributes of product innovation influences their purchasing behavior in grocery stores. The study is based on an investigation of the fresh fruit juice category of the F&B industry. LÄS MER