Sökning: "Weiqing Zhang"

Hittade 2 uppsatser innehållade orden Weiqing Zhang.

1. 1. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
   Nyckelord :customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

   Sammanfattning : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. LÄS MER

3. 2. Transitioning Wood Furniture Products towards Sustainability

   Magister-uppsats, Blekinge Tekniska Högskola/Avdelningen för maskinteknik

   Författare :Lei Lu; WeiGuang Zhang; WeiQing Zhang; [2008]
   Nyckelord :wood furniture products; strategic life cycle management; TSPDs; ABCD analysis;

   Sammanfattning : Wood Furniture Products (WFPs) play a significant role in both the global economy and the transition of society towards sustainability. This paper begins with a brief description of the industry and highlights the current challenges and compelling measures of WFPs from a systems perspective through the lens of the Framework for Strategic Sustainable Development (FSSD) and by applying backcasting from sustainability principles (SPs). LÄS MER