Sökning: "Wendy Beute"

Hittade 1 uppsats innehållade orden Wendy Beute.

  1. 1. Global brand image creation by Swedish born globals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zsuzsanna Keremi; Wendy Beute; [2017]
    Nyckelord :B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

    Sammanfattning : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. LÄS MER