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  1. 1. The Decision-Making Process of Swedish Born Global Video Game Developers – Effectuation and Causation

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Tette Thorén; Kristine Åsblom; [2014-08-12]
    Nyckelord :Decision-making; Effectuation; Causation; Video Game Developers; Born Global; Internationalisation;

    Sammanfattning : The increasing globalisation of the modern world has made it possible for companies to internationalise far more rapidly than before (Andersson & Wictor, 2003) The term Born Global is an example of companies that are international almost directly after their foundation. Video game developers are good examples of Born Globals, i.e. LÄS MER