Sökning: "Wictor Martin"
Hittade 1 uppsats innehållade orden Wictor Martin.
1. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile IndustryKandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Sammanfattning : BackgroundGlobalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. LÄS MER