Sökning: "Wictor Martin"

Hittade 1 uppsats innehållade orden Wictor Martin.

  1. 1. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Wictor Bonde; Verena Lübken; Martin Settergren; [2007]
    Nyckelord :Relationship Building; Foreign Expansion; Small- and Medium sized Enterprises; Comparative Analysis Germany-Sweden; Textile Industry;

    Sammanfattning : BackgroundGlobalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. LÄS MER