Sökning: "Wiebke Renken"

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  1. 1. Social Media Use in Public Diplomacy

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Wiebke Renken; [2014]
    Nyckelord :public diplomacy; nation branding; strategic communication; social media; Federal Foreign Office; Social Sciences;

    Sammanfattning : This study explores the discrepancy between the belief in public relations and public diplomacy research and practice that the use of social media will lead to more two-way communication. It takes the form of a case study, examining the public diplomacy efforts of the German missions abroad. LÄS MER