Sökning: "Wiktor Jansson"
Hittade 1 uppsats innehållade orden Wiktor Jansson.
1. Sponsorship - Attitudinal Effects of Sponsorship
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. LÄS MER
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