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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Software-as-a-Service: strategizing for customer loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wilhelm Bern; Johan Hermansson; [2017-07-06]
    Nyckelord :Software-as-a-Service; SaaS; customer loyalty; B2B relationships; retention; loyalty strategies; cloud computing; customer churn;

    Sammanfattning : Nowadays, almost all IT operations are cloud-based, and it is obviously reshaping the arena for the software service providers. Business customers expect great value-creating features, flexibility and customizable softwares without having to invest in any hardware, skilled programmers or pay for lengthy licenses. LÄS MER

  2. 2. Sociala medier som strategiskt verktyg för professionella bloggare

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Johan Hermansson; Wilhelm Bern; [2015-06-23]
    Nyckelord :Sociala medier; Blogs; Blogging; Professional blogger; Personal brands;

    Sammanfattning : .... LÄS MER