Sökning: "Wilkie"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet Wilkie.

1. 1. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sabrina Lungwitz; Maja Sjöstrand; [2022]
   Nyckelord :Socio-Political Activism; Brand Activism; Brand Authenticity; Brand Scepticism; Incumbent Brands; Challenger Brands; Cosmetics Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. LÄS MER

3. 2. “Gendered digits: A Marketing Opportunity”

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Titouan CELERSE; Thomas PERUS; [2018]
   Nyckelord :gender; digits; marketing; gender marketing; gendered digits;

   Sammanfattning : The following thesis explores a topic mixing different themes. In fact, the researchersexplore the gender affiliated of digits. Following a consistent structure, the aim of theresearch is to show, or not, a gendered affiliation of digits in the marketing field. LÄS MER

4. 3. Farm animals: between pets and livestock : a case study from a Swiss alpine farm

   Master-uppsats, SLU/Dept. of Urban and Rural Development

   Författare :Franziska Hoffet; [2015]
   Nyckelord :Alpine farming; human-livestock interaction; Simmental cows; Switzerland;

   Sammanfattning : This essay explores farmers' interaction and emotional attachment to their cows. More precisely, the emotional attachment, conceptualisation of a good cow and good stockmanship was analysed using phenomenological approaches and Rhoda Wilkie’s (2005: 218) classification of sentient commodities as a central concept. LÄS MER

5. 4. Wilkie Collins’ Challenge to Traditional Female Roles in The Woman in White

   Magister-uppsats, Linköpings universitet/Avdelningen för språk och kultur; Linköpings universitet/Filosofiska fakulteten

   Författare :Lisa Pagander; [2014]
   Nyckelord :Wilike collins; sisterhood; female roles; education;

   Sammanfattning : This essay is based on the argument that Wilkie Collins, in his novel The Woman in White (1859), the first sensational novel and prequel to the detective genre, challenges stereotypical female roles in his presentation of the two sisters Laura Fairlie and Marian Halcombe. Through a comparative analysis of the two sisters, it is shown that Laura represents the traditional Victorian woman, while Marian challenges these ideals, and, through her, Collins creates a new type of literary heroine. LÄS MER

7. 5. Ezra to the Rescue : Three Facets of The Moonstone

   Kandidat-uppsats, Engelska institutionen

   Författare :Rikard Prytz; [2012]
   Nyckelord :Wilkie Collins; The Moonstone ; early detective novel; opium; empire; sacrifice; literary symbolism;

   Sammanfattning : In his preface to The Moonstone , Wilkie Collins declares that his object with the novel has been "to trace the influence of character on circumstances", referring mainly to the conduct of the novel's heroine, Rachel.  In view of the other characters' similar function in this symbol-laden novel, this essay looks closer at the one character with whom Collins brings his extensive tapestry to a close, Ezra Jennings, thereby exposing the deeper significance of this 'detective novel'. LÄS MER