Sökning: "William Appelgren"

Hittade 2 uppsatser innehållade orden William Appelgren.

  1. 1. Techtopia - How Tech Bias Among Consumers Affects Product Evaluations

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johan Sjöstrand; William Appelgren; [2016]
    Nyckelord :Technology Optimism; Product Attributes; Word of Mouth; Impression Management; Techtopia;

    Sammanfattning : Several studies have found technology to be viewed as something inherently positive. Investors have shown an irrational bias for investments in tech companies and people using tech products are generally regarded as more innovative and successful. LÄS MER

  2. 2. Alternative Index Weighting Strategies on the Swedish Stock Market

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :William Appelgren; Johanna Trost; [2014]
    Nyckelord :alternative index strategies;

    Sammanfattning : The Market-Capitalization index reweighting has since long had the role as the conventional tool for passive investments through its simplicity and CAPM framework conformance. Nowadays, alternative index reweightings are getting increased traction in the light of market-capitalization criticism and suggested risk-return improvements and possibilities of desired characteristics. LÄS MER