Sökning: "William Arkrot"

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  1. 1. Crowdfunding from a Marketing Perspective

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erik Åhlström; Anton Gustav Unger; William Arkrot; [2017]
    Nyckelord :Crowdfunding; reward-based crowdfunding; equity-based crowdfunding; marketing; crowdfunding marketing;

    Sammanfattning : Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). LÄS MER