Sökning: "William Gabrielsson"

Hittade 1 uppsats innehållade orden William Gabrielsson.

  1. 1. Bungle in the jungle : H&Ms kriskommunikation under tröjskandalen i januari 2018

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Filip Haraldsson; Jacob Gabrielsson; [2018]
    Nyckelord :communication; hm; h m; crisis; crisis communication; image repair theory; situational crisis communication theory; kommunikation; hm; h m; kris; kriskommunikation; image repair-teori; SCCT;

    Sammanfattning : In early January 2018, the clothing company H&M released a new collection for children. One of the sweaters in the collection was printed with the text "Coolest monkey in the jungle". The shirt was worn by a dark-skinned child and H&M was accused of racism. LÄS MER