Sökning: "William Harding"

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  1. 1. How social media users trust advertising more than you think

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :William Harding; Kien Hun Leong; [2011]
    Nyckelord :Web 2.0; Social Media; Online Advertising; Online Marketing; Advertising;

    Sammanfattning : Consumers today are no longer bound to advertisers in their search for product information. Social media platforms and technologies are now empowering consumers to share product information with each other. This act is disempowering marketers and their agencies of record that are struggling to be relevant in the age of Web 2.0. LÄS MER