Sökning: "William Julian Robert Vångell"

Hittade 1 uppsats innehållade orden William Julian Robert Vångell.

  1. 1. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Joel Strömberg; William Julian Robert Vångell; [2018]
    Nyckelord :Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Sammanfattning : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. LÄS MER