Sökning: "William Köhler"

Hittade 2 uppsatser innehållade orden William Köhler.

  1. 1. Navigerbar e-handel för äldre

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Tandberg Tandberg; Elliot Magnusson; Gustav Dahlin; Isabelle Johansson; Philip Papalelas Kantola; Wilhelm Hansson; William Köhler; [2019]
    Nyckelord :;

    Sammanfattning : An estimated 46% of the Swedish population above the age of 75 never uses Internet, and one of the main reasons is experienced complicated and hard to understand technology [1]. The purpose of this study was to investigate how an e-commerce website can be developed which is percieved as navigable by elderly users. LÄS MER

  3. 2. Corporate strategy in digital- and social media

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :William Jarhult; Tobias Köhler; [2012]
    Nyckelord :Corporate strategy; digital strategy; social media strategy; marketing; business-tobusiness; business-to-consumer;

    Sammanfattning : The purpose of this study was to investigate how companies have linked their corporatestrategy with their digital- and social media strategy. The authors believed that these strategieshad to be connected somehow and wanted to research it further.Qualitative research methodology was utilized in this study. LÄS MER