Sökning: "William O Riordan"
Hittade 1 uppsats innehållade orden William O Riordan.
1. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. LÄS MER
Resultatsidor:
1