Sökning: "William O Riordan"

Hittade 1 uppsats innehållade orden William O Riordan.

  1. 1. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
    Nyckelord :Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. LÄS MER