Sökning: "William Von Heidenstam"

Hittade 1 uppsats innehållade orden William Von Heidenstam.

  1. 1. Hybridstrategiers applicerbarhet inom modeindustrin

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fredrik Brorström; William Von Heidenstam; Ottilia Svensson; [2015]
    Nyckelord :Generic strategies; Mixed strategies; Stuck in the middle; Profitability and Fashion industry; Business and Economics;

    Sammanfattning : ABSTRACT Title: Mixed strategies applicability in the fashion industry Seminar date: 2015-01-16 Course: FEKH19, Degree Project Undergraduate level, Business Administration,Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Fredrik Brorström, Ottilia Svensson, William von Heidenstam Advisor: Christine Blomquist Key words: Generic strategies, Mixed strategies, Stuck in the middle, Profitability and Fashion industry Purpose: Examine the profitability after a impact of an increased degree of differentiation on a low cost actor in the fashion industry. Methodology: The study is based on a qualitative method which has been through two case studies in fashion companies, Hennes & Maurits and Lindex. LÄS MER