Sökning: "Willy Strömqvist"

Hittade 1 uppsats innehållade orden Willy Strömqvist.

  1. 1. Positioning Strategies in Retail - A Study of the Swedish Grocery Market

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Caroline Nilsson; Monica Sparrmo; Henrik Strömqvist; []
    Nyckelord :;

    Sammanfattning : It has become easier for companies to operate across the borders in Europe. From being a domestic market, the Swedish grocery market is now going through an internationalisation process. A trend today is that many retailers produce their own private label. LÄS MER