Sökning: "Wine Consumption"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden Wine Consumption.

  1. 1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
    Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

    Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

  3. 2. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

  4. 3. Digital transformation within the high-quality wine and Evo oil industries - A multiple case study on Italian companies

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alessandra Carone; [2022-08-04]
    Nyckelord :;

    Sammanfattning : Purpose This research aims to study whether and how digital transformation has influenced the high-quality EVO olive oil and wine sectors, starting from the preliminary results presented in section 1.1. LÄS MER

  5. 4. In Wine We Trust - A case study of trust and sustainability at Swedish alcohol retail monopoly Systembolaget

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Matilda Johansson; Odette Ovik; [2022-08-04]
    Nyckelord :trust; stakeholders; relationship; sustainability; institutional trust; wine; customers;

    Sammanfattning : Trust is an important factor for increasing sustainable wine consumption. While focus often is put on consumer-trust, it is also useful to consider trust throughout all steps and relationships in the supply chain. LÄS MER

  7. 5. “True crime, wine, bed by nine” : En kvalitativ intervjustudie om varför just kvinnor fängslas av podcasts om verkliga brott

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Ilina Alexandra; [2022]
    Nyckelord :;

    Sammanfattning : Among the countless genres of entertainment, true crime has been rising in popularity over the last decade. In this study, I examine why women listen to true crime podcasts (a new emerging form of audio journalism). Using an audience reception model and a qualitative perspective, I investigate how they create meaning from the content. LÄS MER