Sökning: "Wine tourism"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Wine tourism.

  1. 1. Öl- och Vinturism på Gotland : En kvalitativ studie om marknadsföringen av ölbryggerier och vingårdar i sociala medier på Gotland

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Ellen Bendixen Söderqvist; Linda Andersson; Liv Lasu; [2022]
    Nyckelord :Marketing; social media; beer tourism; wine tourism; Gotland; tourism industry; beverage tourism; alcohol law; wineyard; beer brewery; Marknadsföring; sociala medier; ölturism; vinturism; Gotland; besöksnäring; dryckesturism; alkohollagen; vingård; ölbryggeri;

    Sammanfattning : In this study beer breweries and vineyards have been studied. The purpose of the study is to illuminate how beer breweries and vineyards on Gotland market themselves on social media and how they address the Swedish law “Alkohollag (2010:1622): 7 kap. Marknadsföring av alkoholdrycker och alkoholdrycksliknande preparat”. LÄS MER

  3. 2. The Untapped Potential : A descriptive study of Sweden as an emerging wine tourism destination

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Joan Parvazi Nia; Daniel Regnér; [2022]
    Nyckelord :Wine Tourism; Tourism; Swedish Wine; Wine; Vineyard; Monopoly; Sweden; Winemaker;

    Sammanfattning : Tourism is considered as an economic force in modern society, not only is it asource of revenue, but also a means of connecting cultures and traditions withpeople from all over the world. Wine tourism especially is a form of tourismthat brings visitors to vineyards to experience the authentic taste of a region. LÄS MER

  4. 3. Vinturism i Sverige - möjligheter och utmaningar : En kvalitativ studie om Sverige som vinturismdestination och hur marknadsföringen kan främjas via sociala medier

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Linn Berg; Johanna Kymmer; Karolina Musendo; [2021]
    Nyckelord :Wine tourism; Sweden; destination development; social media marketing.; Vinturism; Sverige; destinationsutveckling; marknadsföring i sociala medier;

    Sammanfattning : Wine tourism is a form of tourism that has grown in popularity in the last couple of decades and refers to tourism which aims to visit vineyards, wineries, and tasting or purchasing wine at or near the source of the wine. Destinations for wine tourism are often associated with warm climate countries which are dominant in wine production, such as Southern European, South and North American countries and Australia. LÄS MER

  5. 4. Vinturism i Skåne : En studie om varför vingårdar i Sverige kommit bli en attraktion och hur de valt att marknadsföra sig som en besöksverksamhet

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Anna Antal; [2021]
    Nyckelord :Wine tourism; marketing strategies; marketing; wine attraction; winery attributes; wineries;

    Sammanfattning : This study examines how wineries in Skåne market themselves as a visitor business. What their work on marketing strategies looks like and what attractiveness wineries have. It is a qualitative study based on semi-structured interviews with winery owners and winemakers from four different wineries in Skåne. LÄS MER

  7. 5. Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France

    Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Inès van Tol; [2021]
    Nyckelord :Wine tourism; Beaujolais; organic viticulture; sustainable production methods; regional rebranding;

    Sammanfattning : This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. LÄS MER