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1. Analyzing the determinants of the UK consumer's engagement in Viral Marketing on Social Networking Sites : A university Student's perspective
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : Social media, especially the social networking sites (SNS) like Facebook.com, has experienced exponential growth all across the globe in the last decade. It is rapidly attracting the consumers and replacing the traditional media. LÄS MER
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