Sökning: "Wouter Bruin"

Hittade 2 uppsatser innehållade orden Wouter Bruin.

1. 1. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Wouter Bruin; Viktor Sandberg; [2020]
   Nyckelord :Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. LÄS MER

3. 2. Positioning the French Goddess, The Citroën DS case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Wouter Bruin; Viktor Sanberg; Alexander Pataki; [2020]
   Nyckelord :Citroën; DS; Positioning; Brand Management; Brand Identity; Brand Reputation; Brand Heritage; Business and Economics;

   Sammanfattning : .... LÄS MER