Sökning: "XIN SHEN"

Hittade 2 uppsatser innehållade orden XIN SHEN.

  1. 1. Motivation to participate in Ant Forest

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Shuyu Ye; Xin Shen; Lei Yang; [2019]
    Nyckelord :Ant Forest; Alipay; Intrinsic Motivation; Extrinsic Motivation; China;

    Sammanfattning : As the largest third-party payment platform in China, Alipay has joined the team of making the world greener with the embedded cute mini APP--Ant Forest. Why are so many Alipay users willing to plant trees through Ant Forest? What are the motivations that affect their continued planting for months or even years? Based on the previous literature, we outlined a new framework to investigate the motivation in Ant Forest. LÄS MER

  3. 2. How to increase revenue in Free-to-Play mobile games

    Kandidat-uppsats, KTH/Industriell Management

    Författare :Aleksandr Skobeltcyn; XIN SHEN; [2018]
    Nyckelord :Mobile games; In-app purchase intention; free-to-play; pay-to-play; purchase behavior; game apps; business model; revenue models; business model innovation; business sustainability;

    Sammanfattning : The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. However, the fact that less than 5% of players are paying is still a big problem for developers. LÄS MER