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  1. 1. Luxury brand’s expansion in China - Opportunities and possible strategies

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Xi-Er Dang; Jessica Wan; [2011-08-29]
    Nyckelord :Luxury industry; Luxury brands; China; Burberry;

    Sammanfattning : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. LÄS MER