Sökning: "XiLu Wang"

Hittade 1 uppsats innehållade orden XiLu Wang.

  1. 1. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Farnoush Azizi; XiLu Wang; [2018]
    Nyckelord :E-commerce; E-retailing; E-retailer; E-loyalty; E-satisfaction; E-trust; Perceived value;

    Sammanfattning : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. LÄS MER