Sökning: "Xiaojing Gu"

Hittade 1 uppsats innehållade orden Xiaojing Gu.

  1. 1. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

    Magister-uppsats,

    Författare :Xiaojing Gu; Cheng Han; [2016]
    Nyckelord :Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

    Sammanfattning : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. LÄS MER