Sökning: "Xiaomeng Gao"

Hittade 1 uppsats innehållade orden Xiaomeng Gao.

  1. 1. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
    Nyckelord :E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

    Sammanfattning : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. LÄS MER