Sökning: "Xiaonuo Liu"

Hittade 1 uppsats innehållade orden Xiaonuo Liu.

  1. 1. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Xiaonuo Liu; [2019]
    Nyckelord :Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

    Sammanfattning : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. LÄS MER