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1. 1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Putri Senvia Kusumawardani; Xingyue Liao; [2023]
   Nyckelord :Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

   Sammanfattning : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. LÄS MER