Sökning: "Xinlei Guo"

Hittade 1 uppsats innehållade orden Xinlei Guo.

  1. 1. Trust Building for Online Private Sellers : Case of Taobao in China

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Miaowen Xu; Xinlei Guo; [2016]
    Nyckelord :Online trust; Taobao; integrity; dynamic process; mutual trust;

    Sammanfattning : Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. LÄS MER