Sökning: "Xinmiao Zhang"

Hittade 1 uppsats innehållade orden Xinmiao Zhang.

  1. 1. The International Business Strategy of Chinese MNCs : How Chinese large private MNCs develop their international business strategy to achieve competitive advantages in culturally different markets

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hongyu Mao; Xinmiao Zhang; [2016]
    Nyckelord :Internationalization; Chinese MNCs; International business strategy; Resource-based view; Cultural distance.;

    Sammanfattning : Background: Influenced by internationalization, more MNCs are seeking business opportunities in global markets, including Chinese MNCs. Under such circumstances, the authors find the research topic relating the international business strategies of Chinese MNCs. LÄS MER