Sökning: "Xinyi Chen"

Hittade 2 uppsatser innehållade orden Xinyi Chen.

  1. 1. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER

  3. 2. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Zhiqiu Ye; Xinyi Chen; [2020]
    Nyckelord :Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Sammanfattning : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. LÄS MER