Sökning: "Xinyu Chen"

Hittade 2 uppsatser innehållade orden Xinyu Chen.

1. 1. E-Payments in China and Sweden : A Comparative Study of Alipay and Swish

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Zhaoyin Chen; Xinyu He; [2020]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. A Process Perspective of Corporate Rebranding in SMEs : A multiple case study of Restaurants and Bars in Osteragotland

   Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Maureen Malesu; Xinyu Chen; [2015]
   Nyckelord :Corporate branding; Corporate rebranding; Smaill and medium-sized enterprises; Restaurants and bars;

   Sammanfattning : Background: In recent years, the subject of corporate rebranding has been receiving increasing attention as companies strive to develop new differentiated identities in the minds of their stakeholders. Several studies have been conducted on this subject, however, these studies have been biased towards large companies. LÄS MER