Sökning: "Xinyu Li"

Hittade 2 uppsatser innehållade orden Xinyu Li.

1. 1. In-store mobile payment in western countries : A study on readiness and adoption

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :XINYU LI; YI LIU; [2021]
   Nyckelord :;

   Sammanfattning : The purpose of this master thesis is to investigate the characteristics that made in-store mobile payment in China fast and highly adopted and to give suggestions for developing in-store mobile payment in western countries with the readiness of these characteristics. From the literature study, several characteristics are identified, including trust in mobile payments, expectation of fast transactions, quick and easy authentication, willingness to share personal data, low level of consumer credit, high adoption of QR codes for payment, friendly development environment, price-sensitive, easily influenced by other people, high cash preference, low adoption of NFC, and low availability of different payment options. LÄS MER

3. 2. Analysis of Chinese millennial consumers' preference for online advertising channel in China

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
   Nyckelord :Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

   Sammanfattning : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. LÄS MER