Sökning: "Xu Schmitz"
Hittade 1 uppsats innehållade orden Xu Schmitz.
1. Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Topic: Co-creation of experience Research gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. LÄS MER
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