Sökning: "Xu Schmitz"

Hittade 1 uppsats innehållade orden Xu Schmitz.

  1. 1. Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Thorsten Schmitz; Ai Xu; Zhibing Mo; [2011]
    Nyckelord :customer involvement; experience co-creation; experience; e-commerce; innovation community;

    Sammanfattning : Topic: Co-creation of experience Research gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. LÄS MER