Sökning: "YILI WANG"

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  1. 1. Obstacles or Opportunities? Branding for Overseas Wenzhounese in Italy

    Master-uppsats, IHH, Företagsekonomi

    Författare :YILI WANG; Qiaoqun Pan; [2010]
    Nyckelord :Wenzhou Model; Wenzhounese immigrant companies; Brand; Brand;

    Sammanfattning : With  the development of Chinese  economy  and market,  the Chinese brand  is going out  of China, more  and more  overseas Chinese  enterprises  have  attracted  attention outside of China. Among all these overseas Chinese, a group of people called Wenzhounese, famous for Wenzhou Model they created in China, bought back the dynamic industry cluster in regions in Italy. LÄS MER