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1. Obstacles or Opportunities? Branding for Overseas Wenzhounese in Italy
Master-uppsats, IHH, FöretagsekonomiSammanfattning : With the development of Chinese economy and market, the Chinese brand is going out of China, more and more overseas Chinese enterprises have attracted attention outside of China. Among all these overseas Chinese, a group of people called Wenzhounese, famous for Wenzhou Model they created in China, bought back the dynamic industry cluster in regions in Italy. LÄS MER
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