Sökning: "Yan Song"
Hittade 2 uppsatser innehållade orden Yan Song.
1. Crucial Factors in Customer Relationship Management : A Chinese Perspective of the Telecommunication Industry
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Customer Relationship Management (CRM) which focuses on the relationship with customers has become more and more important in business management. CRM is a managerial system based on technological applications which can help companies to get competitive advantages. LÄS MER
2. The Interplay of Rationality and Intuition in Strategic Decision Making
Master-uppsats, FöretagsekonomiSammanfattning : BACKGROUND: When it comes to corporate decision making, the traditional rational model suggests that deliberative analysis yields good results. Thus, when contemplating strategic moves, executives are “required” to conduct deliberative analyses. LÄS MER