Sökning: "Yan Yang"

Hittade 3 uppsatser innehållade orden Yan Yang.

  1. 1. Individual life of work, family relations in the eyes of the Post-90s generation in China

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Zijing Yang; [2020]
    Nyckelord :China; individualization; Yan Yunxiang; Social Sciences;

    Sammanfattning : The modernization of China comes as one of the most interesting topics not only at this moment but also has been researched for a long time. The individualization theories come as a result of modernity. LÄS MER

  3. 2. Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sudarsana Reddy Vanga; Yan Yang; [2019]
    Nyckelord :Digital marketing; Social media marketing; Social networking marketing; Technology acceptance model; Customer engagement; Customer engagement behavior; Uses and gratifications theory;

    Sammanfattning : Social media marketing has gained tremendous attention in recent years and has become a powerful tool for companies, entrepreneurs and marketers to approach their target customers and cultivate longtime customer relationship with increased engagement. Despite the increasing investment on social media marketing and the increasingly important roles users play today, few of previous studies, however, were focused on the user behavior or the key factors that influence user engagement with brands on social media. LÄS MER

  4. 3. Customer Relationship in Tourism Industry : A case study of Swedish travel agency

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Jie Yang; Yanfei Yan; [2010]
    Nyckelord :;

    Sammanfattning : .... LÄS MER