Sökning: "Yanbin Wu"
Hittade 1 uppsats innehållade orden Yanbin Wu.
1. The Research of Crisis Communication Strategies in Food Safety : A Comparative Case Study between Sanlu and IKEAMagister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen
Sammanfattning : The 2008 Sanlu milk scandal shocked the whole China and the world as well. Sanlu, the main actor of this scandal, was accused of producing and selling tainted milk products and was sentenced to bankruptcy in the end. IKEA, the Swedish furnishing giant, was involved into the horsemeat scandal in 2013. LÄS MER