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1. 1. The Research of Crisis Communication Strategies in Food Safety : A Comparative Case Study between Sanlu and IKEA

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Yanbin Wu; Jianxiong Ding; [2014]
   Nyckelord :;

   Sammanfattning : The 2008 Sanlu milk scandal shocked the whole China and the world as well. Sanlu, the main actor of this scandal, was accused of producing and selling tainted milk products and was sentenced to bankruptcy in the end. IKEA, the Swedish furnishing giant, was involved into the horsemeat scandal in 2013. LÄS MER