Sökning: "Yannick Lindqvist"

Hittade 3 uppsatser innehållade orden Yannick Lindqvist.

  1. 1. Veni, Vidi...Vici? Polański & the Académie des César

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alejandra Herrero; Joanna Pilawa; Yannick Lindqvist; [2020]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. In-store applications - expectations, experiences and resulting gaps

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Inesa Stockunaite; Yannick Lindqvist; [2020]
    Nyckelord :In-store applications; customer experience; customer expectations; omnichannel; Business and Economics;

    Sammanfattning : The purpose of the thesis is to explore customer expectations and experiences towards in-store applications and compare those in order to see if there are any gaps. The study is based on qualitative methodology and abductive research approach, enhancing the in-depth understanding of the phenomenon of the in-store applications. LÄS MER

  4. 3. Women and beer : A potential love story?

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Hampus Kalderén; Lindqvist Yannick; [2018]
    Nyckelord :Women; Beer; Communication marketing; Decision making process; Feminization of products; Millennials; Baby boomers;

    Sammanfattning : The findings of this study show that packaging and labeling are not decisive for women’s final purchase-decision. Instead, they rely on recommendations from friends and family. The study further shows that sponsoring local beer events hosted by opinion leaders will have the most impact on women’s attitude to beer .. LÄS MER